Tarform Lead Generation

Every lead gets a Structured Score (0-100) based on signals found in their profile data. Higher scores mean stronger fit for Tarform's $25K-$60K premium electric motorcycles. Leads need 50-60+ points to advance to AI validation.

Leadership & Wealth Signals

+10 Founder, CEO, Partner, Owner, Managing Director

+15 Investor, Venture, Angel, Fund, Capital

+15 Private Equity, Venture Capital, Hedge Fund

+10 Luxury, Collector, Bespoke

Design & Creative

+15 Chief Design Officer, VP Design, Design Director

+10 Architect, Designer, Studio, Creative

+5 Art, Craftsmanship, Artisan

Tech & Innovation

+10 Tech, Startup, Electric, EV, Mobility

+5 Sustainable, Clean Energy, Innovation

Public Figures & Athletes

+10 NFL, NBA, MLB, Professional Athlete

+10 Grammy, Music Producer, DJ, Recording Artist

Vehicle & Motorcycle Interest

+20 Motorcycle, Ducati, Harley, Rider, Cafe Racer, etc.

+10 Car Collection, Supercar, Luxury Vehicle

Location

+10 NYC, LA, San Francisco, Brooklyn, Manhattan, California

LinkedIn Bonuses

+10 Lead sourced from LinkedIn

+15 Verified C-Suite title (CEO, CTO, Managing Partner)

+10 Director / VP level title

+5 Deep experience history

Score Caps & Rules

Without motorcycle signal: capped at 60 (or 85 if many other signals)

Maximum possible score: 100

Need 50+ with motorcycle or investor signal, or 60+ overall to reach AI validation

What to Watch Out For

High score but "Not High Probability" - The structured score only measures keyword signals. AI validation checks if the person would actually buy. A hedge fund partner scores high but may have zero interest in motorcycles.
Scores near 55-60 - These are borderline leads. They passed the threshold but may lack strong purchase intent. Pay extra attention to the AI reason column.
No motorcycle signal - Leads without motorcycle/vehicle keywords are capped. If someone scores 60 without a motorcycle signal, they hit the cap - there may be hidden interest the system can't detect.
LinkedIn vs Web scores - LinkedIn leads get +10 baseline bonus because they have verified professional data. A LinkedIn lead at 70 and a Web lead at 70 may have different underlying signal strength.
"Likely Investor" leads - These scored well for financial capacity but are more likely to invest in Tarform as a company than buy the product. Good for fundraising outreach, different from sales leads.

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